Happy New Year! Although I am not big on resolutions, I am extremely excited about all that 2012 has in store. The next month is going to be very busy for us here at Della. Within one month, I will travel between New York, Ghana and Las Vegas, all in the name of business.
The first few weeks of this year I have spent laying a good foundation for us, and preparing for our Spring & Summer seasons. The first step to doing this is: create our marketing campaigns and there’s no better way to start than with a photo-shoot on a hot winter’s day.
In an attempt to bridge American style with African made products, we drove up to Bill Botts Baseball field in Culver City. This location is perched high on a hill, with lots of natural landscape and a radiant view of the city. Although it was the middle of January, the sun shone bright & we had a perfect view of the famous Hollywood sign.
Sequoia, our photographer really wanted us to take photos using a vintage car. Luckily, it just so happens that my high school car was a beat up ’67 Mustang, and we revived it for the shoot.
Yes, I know, I said “beat up ’67 Mustang.” Well, once upon a time, this beauty had a weathered black top & faded off-white paint. It was my first love. Then, once I graduated to the adult world, and needed a more reliable mode of transportation, my dad and sister took care of the car, transforming her into what you now see.
Sequoia was our photographer for our Fall collection last August, and is now working with us for our Spring & Summer lines. Her vision & style are exactly what we need to express who a Della girl is. She is extremely creative, stylized & committed to helping us create a strong brand identity. The night before the shoot, she came over & we brainstormed until the wee hours of the night. I love the creative process!
Raquel is one of our senior interns. She has been working with us for the past six months. She is not only an amazing help but she’s also Greek, so naturally, I’m biased. At one point we convinced Raquel to join the photoshoot as a model. Although she has no professional experience, she was a natural.
Near the end of the day we were all exhausted. The sun was setting and we were hustling to get one more “perfect” shot. This included having a little adventure and wandering into some bush. However, Amelia, our model was afraid of the wildlife, so we made a few jokes & called it a day.